Who We Are


Scott Ware | Founder & CEO

Scott has spent the last 16 years in Human Capital Development, hiring more than 2,500 software and product engineers for Microsoft Surface, XBOX, and Azure, Expedia, T-Mobile, Amazon, and Starbucks. He currently sits on multiple advisory committees for technical institutes, and has participated in executive leadership development for Microsoft and Boeing.

Eli Tuttle | Chief Design Officer

Eli Tuttle | Chief Design Officer

Eli's has 18 years of experience in Hotel and Architectural Design that has impacted dozens of hospitality brands worldwide. As Principal Director of Renovations at Johnson Braund, Inc., Eli has extensive knowledge in construction, hardware engineering, and property management.

Eli leads product hardware engineering and development, provides in depth knowledge of industry requirements and collaborates with our hotel partners.

Eric Booker | COO

Eric has enjoyed over 22 years in the casino and hospitality industry.  He has worked for multiple 5-star resorts including Caesars Palace, The Bellagio as well as Red Rock Casino Resort, Sunset Station, and he opened Snoqualmie Casino in Seattle.  He has also worked as Player Development Manager, Casino Director and Director of Player Development and Community Relations.    

Eric's extensive background provides our team solid leadership in operational management, sales and strategic partnerships, and collaborates on marketing strategy.

Josh Lipe | Head of Product

Josh Lipe | Product Advisor

 Josh is a product, marketing, and technology leader with 15+ years of hands-on experience launching numerous award-winning iconic products, services, and businesses at scale. He has worked for large, well known companies including Cheaptickets.com, Amazon, T-Mobile and Nuance Communications. Josh has also started and successfully exited several startups. His focus as our Head of Product is to deeply understand and working backwards from the customer perspective to create high-value experiences and products. He holds a Bachelor of Science in Business Management from Georgia Tech 

Celeste Combs | Chief Experience Officer

Celeste M. Combs is recognized leader in design and customer experience that has spent the last 26 years developing products in hardware, software, mobile and emerging technologies contributing to over 300 products.  Over the last 12 years, she has consulted with Fortune 500 firms worldwide.  She previously worked in Microsoft’s Hardware Design group, led customer experience as VP, Customer Experience, Infopop.  She manages our customer experience, brand, experience design and collaborates with our hotel partne

Industry Recognized Advisors

Kshitij Moghe | Technology Advisor

Kshitij Moghe | Technology Advisor

Passionate about humanizing the interaction between people and products through new speech, natural language and AI technologies. Over 17 years progressive experience in planning and launching innovative cloud-connected products and services. Track record of growing early-stage products and businesses in hyper-competitive markets through creative problem solving, data-driven decisions and cross-functional leadership. 

Tea Mak | Strategic Partnerships

Tea Mak | Strategic Partnership

With a background in marketing and entertainment, Tea connects people and opportunities all around the world. She has helped to successfully launch numerous startups in Los Angeles and Seattle, including an international pageant competition called Miss Global.

Ezhilan (Ez) Kaliyaperumal | Technology Advisor

Ezhilan (Ez) Kaliyaperumal | Technology Advisor

Ez provides expert guidance on our technology platform.  As Founder of Blueberry Consulting®, he has an deep in Customer Relationship Management (CRM) solutions and proven track record of executing innovative and cost effective solutions. Recognized for agility, bold ideas & risks management.

Matt Heilman | Sr. Experience Design

Matt Heilman | Experience Design

Matt has 15 years experience in design across branding, visual design and product design.  He is a talented design leader in mobile and web application design that contributes to our experience design team as an advisor.   

He has led design for Quantum, RealSelf, Symform, Nordstrom and served as Moz's first Creative Director.

Jared Dion | Business Manager

Jared Dion | Business Manager

Jared has more than 15 years managing technology clients for software licensing and managed service offerings. At its core, each problem is an opportunity to innovate, create a solution, and bring value to the people it affects - it's this belief of adding value to others is what drives him each day.

Intellectual Property

Our patented US Hardware Design and Utility technology for smart safes ensures our quality of product.  View details about our patent

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