The Smart Access Mirror (SAM) turns the one surface every guest already walks up to into the place they get answers, find the neighbourhood, and settle in.
Arrival that is ready before they are, answers at any hour, and a neighbourhood laid out for them by you rather than by an algorithm.
02 Local revenue
A second line, already in the room
Partner listings and offers in front of guests at the moment they decide what to do with the evening, on terms you approve.
03 Front desk load
Requests that route themselves
Structured, tagged, and pointed at whoever is on shift, with escalation when a threshold passes and a record of every step.
What guests notice
Reviews turn on two things
Whether the property felt easy, and whether a guest found something good nearby. SAM works on both, in the three moments that decide it.
The first five minutes
The room is ready before they are
Lighting, temperature, and a calm welcome are in place when the door opens. Parking, door codes, and stay details sit on the glass instead of a printed card nobody reads.
No staff walk-through needed ahead of check in.
The whole stay
Answers at 2am without a phone call
Checkout time, pool hours, the wifi password, an extra pillow. A guest gets an answer immediately, which is the difference between a minor question and a line in a review.
Requests take two taps, and guests can see the status without calling down.
The evening out
The neighbourhood, not the search engine
Dinner, events, and walking times for the street your property sits on, curated by you. Guests leave feeling like they saw the area rather than the inside of a hotel.
No account and no download, and everything cleared at checkout.
A new line, already in the room
Local partners will pay to be in front of your guests
Restaurants, venues, and operators near you want to reach guests at the moment they are deciding what to do with the evening. SAM makes that placement possible without turning the room into an advertisement.
You approve everything
Partner submissions come to you before they appear. Approve, reject with a reason, or switch a whole category off without downtime.
Capped and clearly marked
Placement, duration, and frequency are set per property. Promotional content is always identified and never lands on top of a guest request.
Measured, not guessed
Views, taps, and dwell time by content and time of day, exportable for the conversations you have with partners about renewal.
$278.9B on food $242.3B on lodging
Of what travellers spent in the United States that year, more went to food than to lodging, and fine dining ranked among the top five leisure activities. That decision gets made in the room, and until now it got made on a phone with no connection to your property or the businesses around it.
U.S. Travel Association, U.S. Travel Answer Sheet, 2019 data
At the front desk
The path one request takes
Every request arrives structured, tagged, and pointed at whoever is actually on shift.
01 Request
Two taps in the room
The options a guest sees are the ones you actually offer at that hour, filtered by room type and location.
02 Routing
Rules, not code
Time of day, day of week, and request type decide where it lands. Staffed and after hours follow different paths.
03 Notify
Right person, right channel
Email, SMS, or dashboard by role. Duplicates suppressed, delivery confirmed, failures retried.
04 Escalate
Nothing sits unanswered
Past a response threshold it moves to a broader or more senior group. Acknowledgement stops the chain.
05 Record
Every step logged
Category, location, timestamp, actor, status. Auditable for review and useful for staffing decisions.
Fits what you already run
Connects to your stack, and runs without it
Integrations are modular and optional. Enable them per property, switch them off without redeployment, and if one goes down the mirror keeps working and guests keep getting answers.
Property management
Opera, Mews, and comparable systems. Stay dates, room assignment, and check in and check out events, so the mirror knows whose room it is in and when to wipe itself.
Point of sale
Micros, Square. Anything ordered from the room reaches the same system your staff already work in, with item detail, location, and timestamp.
CRM and loyalty
Guest preferences and membership status, retrieved only where consent allows and cached only for the length of the stay.
Booking
Spa and activity providers, handed off from the mirror to the provider’s own flow rather than rebuilt inside it.
Building systems
HVAC, lighting, and access control where your infrastructure supports it. Read only unless you explicitly configure otherwise.
Monitoring
Noise and occupancy alerts routed to the room itself, with escalation phases you define.
In your hands
Your property, your rules
Behaviour set by context
Time, occupancy, room type, and location decide how a unit behaves, so a lobby mirror and a suite are not running the same script.
Roles that match your org chart
SuperAdmin, admin, operator, and support. The night desk sees what it needs and nothing else, and every action is attributable.
Rollouts that do not interrupt
Firmware, configuration, and content go out in stages with rollback available, and never in the middle of an occupied night.
Your identity, not ours
Branding, content, and quiet hours are configuration rather than custom development, across one property or a hundred.
Risk and compliance
Guest data that does not linger
Cleared at checkout
Guest identifiers, preferences, and cached content are removed at departure automatically, and the clearance itself is logged and auditable.
Consent by architecture
Personalisation is opt in, defaults sit at the most restrictive setting, and consent is checked before any personal data is used or displayed.
Accessible by default
ADA and WCAG 2.1 across both guest and administrative interfaces, with multi language support configured per property.
Isolated by property
Data boundaries are enforced at the platform level. One property cannot reach another’s guest data, and attempts are logged.
Next step
Start with a Property Fit Assessment
We look at your rooms, your systems, and the businesses around you, then show you what SAM would do at your property specifically rather than in the abstract.
Would rather see the guest experience first? We can book a walkthrough and run the assessment afterwards.