The people staying two streets away do not know you exist yet.
The Smart Access Mirror (SAM) sits in the guest rooms of properties near you. When someone is standing there deciding where to eat or what to do with their evening, your listing is on the glass in front of them.
Where your listing lands in a guest's evening
They are getting ready, not searching
Around six or seven in the evening a guest is at the mirror anyway. Nobody has opened an app. The question of where to eat has not been answered yet.
They tap what is nearby
Dining and events for the street the property sits on, in the room, without typing anything into a phone or downloading a thing.
Your listing does the work
Photographs, what you serve, tonight’s hours, the walk from the front door, and an offer if you are running one.
They walk over
The distance is the argument. A guest who can see that you are six minutes away goes to you instead of eating at the property.
Being nearby is not the same as being found
A guest four minutes from your door has the same tools as someone planning a trip from another continent, and those tools do not know either of you.
A phone, in a city they do not know
- Ranked results shaped by review volume and ad spend
- National chains sitting above independents
- No sense of what is a walk versus a taxi ride
- Hours and closures that are often out of date
- The decision made in bed, then abandoned
In the room, at the moment they decide
- Chosen by the property, not sorted by an algorithm
- Independents shown on their own terms
- Walking time from that specific front door
- Hours, menu, and whether you are open right now
- Seen while they are still putting their shoes on
More than a pin on a map
Listings follow a template so everything on the mirror reads consistently, and so a small kitchen is not competing on production budget with a chain.
- Photographs of the room, the food, or the work
- Hours for tonight, including whether you are open now
- Menu or programme, with prices where you want them shown
- Walking time measured from that property’s door
- Events with dates, prices, and a route to tickets
- Time limited offers that expire on their own
- Day parting, so lunch and late night are different listings
- Directions a guest can follow on the way out
The rules the room runs on
Guests only tolerate this if it stays useful, so the constraints are structural rather than promises.
- The property approves every listing before a guest sees it
- Anything promotional is labelled as promotional
- Nothing appears on top of a guest making a request
- Frequency is capped, so no guest sees you repeatedly
- You receive counts and timings, never guest identities
- Guests can use the mirror anonymously, and most do
- Expired offers and past events drop off on their own
- Quiet hours set by the property are respected
You find out whether it worked
Print, radio, and most local advertising end at the point of delivery. Placement on the mirror reports back, without collecting anything about the individual guest.
Times your listing appeared on a mirror in the reporting period.
Guests who opened the listing to look at it properly.
Average time spent on the listing once it was opened.
Find out which properties near you have mirrors
Placement is arranged with the property, and what is available depends on where you are. Tell us where you trade and we will come back with what is possible nearby.
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