A mirror your guests want in their room. Everything else the moment they ask.
SAM is a full length mirror first. Touch or voice turns the glass into the one place a guest finds dinner, sets the room, reaches the front desk, and locks their valuables away. No app to download. No account to make.
A mirror, and only a mirror
Full length, framed, and hung where a mirror belongs. A guest who never touches the screen still gets exactly what they expected from the room.
A 4K display a guest already walked up to
Everything a guest would otherwise hunt for on a phone or call the front desk about, sitting at eye level on a surface that is already part of getting ready.
One mirror, infinite possibilities
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A full length mirror
Standard body length, so it earns its place on the wall before it does anything else.
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A 4K touch display
The glass is the screen. Tap the mirror the way you tap anything else, with no remote to find.
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Voice, on request
Ask out loud while you have a toothbrush in one hand and a suitcase in the other.
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A locking cabinet behind the glass
Shelf space and charge ports for your passport, your laptop, and anything you would rather not leave out on a desk.
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Speakers built in
Music while you get ready, at the volume you set, from the mirror or from your own phone.
Three interactions. No instructions.
Guests arrive with their own idea of how a screen should work. All three reach the same place.
Touch
Tap and swipe on the glass. Most of the time you will not need anything else, and a standard request takes two taps or fewer.
Voice
Ask for the weather, the checkout time, or a table nearby without putting anything down or waking your phone.
Your own phone
Pair your phone to hand off music, or to confirm who you are without typing a password on SAM in a hotel room.
SAM stays out of the way
A screen in a bedroom should be quiet unless it is useful. These are the rules SAM runs on, whether or not a guest ever notices them.
SAM already knows what time it is
Breakfast at seven in the morning and a late table at nine at night are different questions. SAM shows what fits the hour and the room, so you are not digging through menus for it.
SAM never interrupts
Nothing flashes for attention, nothing plays sound you did not ask for, and quiet hours hold even on the night you arrive. SAM surfaces what might help and never demands your attention.
SAM starts small and stops there
SAM opens on a short, calm screen instead of a wall of options, and holds the rest back until you go looking for it.
Anything SAM shows clears in one tap
No sign in required, and it stays cleared for the rest of your stay. Turn the display off entirely and you still have a full length mirror.
The first five minutes in the room
The part of a stay where guests stand in the doorway with bags, looking for a light switch and a wifi card. Here is how those minutes go instead.
- On arrival
The room is already set
Lighting and temperature come up the way the property set them, and music starts low if you want it. Nobody has to come in ahead of you to make the room feel ready.
- First look
A calm welcome, not a splash screen
Your name if the property uses it, and nothing else competing for your attention.
- First questions
Parking, door codes, and stay details are on the glass
Where to leave the car, the code for the side entrance, checkout time, and what is included. The things you would call down about in the first hour are already answered.
- Settling in
Bags down, valuables locked away
The cabinet opens with a passcode you choose, and closes on a laptop that is charging rather than sitting out on the desk.
- Heading out
Somewhere to go tonight
Dinner nearby with reviews and hours, what is on this evening, and how long it takes to walk there.
Everything a guest reaches for, in one place
Room requests, front desk questions, and the whole evening ahead of them. Anything here takes two taps or fewer, and a guest can see the status without calling down.
Find a restaurant
Local events tonight
Extra towels
More pillows
Toiletries
Housekeeping timing
Wifi password
Checkout time
Breakfast times
Pool and gym hours
Parking and door codes
Directions and walking times
What is open nearby right now
A package waiting at the desk
Someone waiting in the lobby
Everything here works the same at two in the morning as at two in the afternoon. If nobody is on the desk, a request still routes to whoever is on call, and the guest can see that it was received rather than wondering.
What is good, close, and open right now
A phone gives your guests the same ranked results as everyone else in the city. SAM gives them the street they are standing on.
- Restaurants nearby with reviews, menus, and how far the walk is
- Events tonight and this week, with prices and tickets
- Shops, galleries, and markets the neighbourhood is known for
- A map that starts at the front door, not at a city centre
- Conditions worth checking before heading out, like cams and lift status
Guests can use every part of the mirror anonymously
No account, no download
Every core feature works without signing in. There is no app to install and no sign up standing between you and a towel.
Cleared at checkout
What you searched, played, asked for, and set goes away when you do. The next person walks up to a SAM with no memory of your stay.
Preferences only if you want them
You can choose to have your settings follow you to your next stay. It is opt in, it is yours to switch off, and nothing carries over unless you say so.
SAM works for everyone
- Built to ADA and WCAG 2.1 accessibility standards
- Text size and contrast a guest can change on the spot
- Multiple languages, set by the guest or by the property
- Reachable seated or standing, with no small print
- Voice for anyone who would rather not touch a screen
See what a guest sees
We will walk you through the mirror the way a guest meets it, from the moment they open the door to the moment they head out for the evening.
Copyright MirrorCache. All rights reserved 2026.